|
Following rave reviews in three European countries, the Tassimo
coffee maker system will make its U.S. retail debut this week
and revolutionize the single serve hot beverage category by
providing unparalleled taste and variety at the touch of a
button. The technology of the new brewing system, developed
and designed by Kraft Foods, positions Tassimo as the only
machine that allows consumers to prepare an assortment of hot
beverages including coffee, tea, cappuccino, espresso, latte
and hot chocolate conveniently at home. Providing quality and
taste for discerning palates, as well as the convenience of
having a variety of drinks at your fingertips in about 60 seconds,
Tassimo's one-cup preparation ensures no mess, leftovers or
delays associated with outdated brewing systems or crowded
coffee shops.
Unlike other single
serve coffee brewers, Tassimo coffee
making machines uses real liquid milk to create the dense
foam or frothy milk for cappuccino and latte eliminating
the need for a complicated steam wand or frothing attachment.
"Consumers want access to
a variety of hot beverages at different times of the day without
having to use multiple machines," said Howard Friedman,
Category Business Director for Tassimo. "Tassimo combines
quality brands, convenience and unique technology to provide
the ultimate in-home hot beverage experience at the touch of
a button. We believe Tassimo will change the way people prepare
and drink hot beverages at home."
The Tassimo coffee system
has two key components: the Tassimo brewing machine and proprietary
Tassimo discs (T-DISCS). Through Tassimo's smart technology,
the machine's microprocessor reads the barcode printed on
the T-DISC label after it is inserted into the machine and
automatically calculates the correct water quantity, brewing
time and temperature to prepare the perfect beverage. All
of the brewing happens inside the T-DISC. An inverse flow
of filtered water guarantees optimal flavor with virtually
no clean up or residue from previously made beverages. Most
beverages are ready in under a minute.
Providing a menu of
delicious and favorite brands such as Gevalia(R) coffees,
Twinings(R) teas and Suchard(TM) hot chocolate, each T-DISC(R)
contains a precisely measured amount of coffee, tea, chocolate
or real liquid milk and is sealed to protect the flavors
inside.
"Tassimo coffee machines will empower consumers," Friedman
continued. "Now you can create the beverage of your
choice when and how you want it right at home." The
machine is made by Saeco International Group S.P.A., the
largest independent manufacturer of espresso makers in the
world. It adheres to the high quality standards of Braun
who will distribute and service Tassimo. Braun is a division
of the Gillette company and a worldwide leader in innovative,
high-quality small domestic appliances.
Tassimo coffee makers will be available for a suggested
retail price of $169.99 in various department stores such
as Macy's, Bloomingdales, Filene's and Marshall Field's as
well as specialty retail locations including Bed Bath & Beyond
and Linens 'n Things. T-DISCS can be purchased where the
machines are sold, with the suggested retail price ranging
from approximately $6.49 - $9.99, depending upon the beverage
type, package size and brand. The coffee machine and the
entire line of T-DISCS are also available for purchase online
at Tassimo.com and popular e-retail sites.
|
